BUSINESS & TECHNOLOGY
packard

Packard Luxury American Cars

For Amerifine, this is where it all began. In the early 70’s my late father was a collector of cars and in that context he bought a Packard in Nepal while he was travelling, and he shipped it back home in a dozen tea chests with the chassis in a container. I remember that car slowly coming to life and developing from its’ initial livery of yellow to regal red and standing proud in front of our home.  That was my first perception of America. Large, opulent and aesthetically perfect but with seemingly up to date switches and buttons that did everything any other car did and an exquisitely smooth ride. Since then Packards have always fascinated me. In the history of American luxury brands, Packard stands out among all others in the stables of the American automobile industry for its prestige, its sterling reputation and its extensive longevity. Little did I know at that tender age that the indelible impression that car left on me was the blueprint for my appetite for American luxury.

leather for basketballs

Chicago Craftsmanship: Horween Leather Company

For those who follow big-league professional sports, the name of the Horween Leather Company may be slightly familiar. That's because, for the last 77 years and the last 11 years, respectively, the company has supplied the leather that official balls for the National Football League (NFL) and the National Basketball Association (NBA) have been made from. In addition to this honor, the company supplies leather for some of the finest baseball gloves, upscale apparel and luxury accessory merchandise to be found anywhere. The company continues to be one of the last remaining leather tanneries still located in the United States.

brahms

Re-Establishing Tradition: Brahms Mount Linens

As the manufacturing of American textiles and bedding linens has slowly moved overseas over the course of the last half-century, one U.S. firm has bucked the trend of offshoring and outsourcing in order to produce these items traditionally, using heritage manufacturing machinery and techniques. Headquartered in Freeport, Maine, the firm of Brahms Mount has dedicated itself to producing blankets, throws and towels using only natural fibers woven by antique shuttle looms.

Belle Kogan

Industrial Pioneer: Belle Kogan

Although Americans today regard the field of industrial design as a serious occupation that has an important and worthwhile place in business and industry, a century ago, this craft was just becoming formalized as mass production techniques grew more refined and a "middle class" of consumers arose whose tastes seemed to change as rapidly as they were discerned. Expectations for annual and even seasonal style changes needed to be catered to by manufacturers, many of which realized they needed to retain professionals who were dedicated to this newly emerging career specialization.

astronaut

Pushing the Scientific Envelope: NASA

In the immediate aftermath of World War II, both the United States and the Soviet Union continued to advance their already-substantial military programs of aeronautics research, some of which had contributed significantly to particular victories during the war.

red KitchenAid mixer

Bringing Quality into the Future: KitchenAid

At a certain time in the 20th century, KitchenAid mixers became a category-defining product for American kitchens. So successful was their design and engineering, that for 80 years after the introduction of the famous Model K mixer in 1937, the shape and the aesthetic of the product went virtually unchanged, with the exception of new colors introduced in more recent decades.

coachbuilding

California Coachbuilding By Michael Di Tullo

Every action has an equal and opposite reaction in physics as well as design. In this age of nearly autonomous appliances that we still call cars, there's an emerging group of American coachbuilders breathing new joy into the art of the automobile. The same person that uses a Tesla with autopilot to fight their way through their daily grind of a commute may want a very different kind of automobile to enjoy on the weekend. Affluent drivers with a sense of taste and nostalgia are now starting to turn to a select group of U.S.-based shops that are elevating the design of vehicles to a fine art form.

russel wright

Trendsetting Modernist: Russel Wright

The concept of mass production of consumer goods in America started to be realized in the early 20th century. The industries that produced these products -- kitchenware, bath accessories, furniture and home electronics - rapidly learned that hiring an artist or craftsperson to style their products could greatly improve sales. Between the 1920s and the 1960s, one of the country's most eminent designers of these items was Russel Wright.

white oak mills levis jeans

Inimitably American: White Oak Mills

Around the world, there are numerous individual products prominently identified as American, possessing both enviable reputations and unsurpassed quality that reinforces their world-renowned pedigree. Among more readily cited examples are Coca-Cola and Levi's jeans. The latter product has a history that dates back to 1853 when German immigrant Levi Strauss came to San Francisco to start a company selling dry goods to miners attracted by California's Gold Rush.